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Issue Date: Vol. 50, No. 11, November 2010, Posted On: 10/21/2010

Boston Market Serves Keurig Coffee; Speculation Mounts Over Nestlé's GMC Takeover

Emily Jed
Green Mountain Coffee Roasters, Keurig, Boston Market, Nestlé, Nestlé Green Mountain takeover, single-cup coffee, coffee service, office coffee service, Nespresso

READING, MA -- Boston Market Corp. will start selling Green Mountain Coffee Roasters' Keurig single-cup coffee at its restaurants this month and have it in 400 restaurants by early next year. Terms of the deal were not disclosed.

The companies inked the deal following a pilot test in 10 restaurant locations in Florida over three months. Boston Market said sales of coffee at some test locations more than doubled when the Keurig system was added.

Boston Market, based in Reading, MA, said the coffee program is part of its new branding and service format and will be promoted on menu boards and point-of-sales materials.

"Through this agreement, our guests will benefit from a premium coffee experience and the unmatched convenience provided by Keurig's single-cup brewing technology," said Gretchen Paules, vice-president of marketing at Boston Market. "We view this as a significant opportunity for us to upgrade our guests' experience and differentiate Boston Market from competitors."

Separately, Nestlé is rumored to be in talks to buy out Green Mountain Coffee Roasters.  The takeover would position Nestlé, maker of Nespresso espresso brewers, as a global single-serve giant with a strong presence in the U.S., where brewed coffee, not espresso, is the norm.

Topic: Coffee Service News

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