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Issue Date: Vol. 54, No. 3, March 2014, Posted On: 2/21/2014

'Invisible' Coke Vender Plays Cupid On Valentine's Day

Emily Jed
TAGS: Invisible Coke Vending Machine, Valentine's Day Vending Stunt, Coca-Cola Co., Soda Vending Machine

ATLANTA – An "invisible" Coke machine only revealed itself to passing couples on Valentine's Day in the beverage giant's latest vending-centered marketing stunt.

The machine, built into a wall, lit up only when a couple passed and then asked them to shout out their names. A video then played, entertaining the couple as it customized a pair of cans, each with one of their names on its side, delivered to them free of charge.

Single passersby appeared perplexed when they approached and failed to elicit the same reaction.

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