TAGS: Invisible Coke Vending Machine, Valentine's Day Vending Stunt, Coca-Cola Co., Soda Vending Machine
ATLANTA – An "invisible" Coke machine only revealed itself to passing couples on Valentine's Day in the beverage giant's latest vending-centered marketing stunt.
The machine, built into a wall, lit up only when a couple passed and then asked them to shout out their names. A video then played, entertaining the couple as it customized a pair of cans, each with one of their names on its side, delivered to them free of charge.
Single passersby appeared perplexed when they approached and failed to elicit the same reaction.