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Issue Date: Vol. 50, No. 2, February 2010, Posted On: 1/21/2010

Coke Vender Dispenses 'Happiness' On Viral Video

by Staff Reporter
vending, vending machine, Coca-Cola, Happiness Machine, Coke

Coke, vending machine

ATLANTA -- Coca-Cola has posted a video on YouTube for viral distribution that ties into its recently launched “Open Happiness” global advertising campaign.

The video features a Coca-Cola vending machine that deliver "small doses of happiness" to unsuspecting college students, in the form of everything from fresh flowers and pizza, to 6-ft. subs and balloon animals. It was filmed on the Queens, NY, campus of St. John's University, where the production crew secretly installed a Coca-Cola vending machine overnight, equipped for the purpose, along with several hidden cameras strategically placed to capture students' reactions.

"We were looking for a creative way to connect with teens outside of the typical TV commercial or online game," said A.J. Brustein, Coca-Cola's global senior brand manager. "We wanted to give them something that would spread a bit of happiness and something they could pass on to their friends to keep the happiness flowing."

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