CINCINNATI -- AdvancePierre Foods has introduced a line of Fast Bites breakfast sandwiches for vending, convenience stores and other grab-and-go foodservice outlets.
The line includes a sausage biscuit; sausage sandwich on a bun; sausage and cheese sandwich on a bun; breaded chicken biscuit; and spicy breaded chicken biscuit. They are made with savory pork sausage, southern-style and spicy breaded chicken, fresh biscuits and hearth-baked yeast rolls.
The attention-grabbing, hand-wrapped paper packaging appeals to consumers with its fresh-made appearance. The breakfast sandwiches can be merchandised cold in a vending machine and heated on demand, or served hot in a sandwich warmer.
Fast Bites value pricing is ideal for "2 for $2.22" promotions or as part of a combo meal deal.
"Market research has shown that '2-for' deals, meal bundling and value-menu promotions can drive breakfast traffic and increase total sales," said Tony Schroder, president of convenience at AdvancePierre Foods. "The Fast Bites breakfast sandwiches are an easy-to-merchandise and easy-to-sell option for on-the-go consumers."