TAGS: vending machine snacks, Cracker Jack anniversary, Cracker prizes, new flavors, PepsiCo, Frito-Lay, Cracker Jack Kettle Corn popcorn, F.W. Rueckheim, World's Columbian Exposition
PLANO, TX –The iconic Cracker Jack brand is celebrating its 120th year with 21st century prizes, more peanuts and two new flavors.
Now available nationwide from PepsiCo's Frito-Lay division are Cracker Jack Kettle Corn popcorn, with a sweet and savory flavor profile, and Cracker Jack Butter Toffee popcorn. Both are offered in 4-oz. and 8.5-oz. sizes. Additionally, Cracker Jack Original caramel-coated popcorn and peanut snacks in 4-oz. and 8-oz. sizes now contain more peanuts.
Contemporary Cracker Jack prizes with new digital tie-ins include classic stickers with fun facts and codes that offer surprises online. And a new Cracker Jack-branded mobile app, featuring baseball and pinball games is available free for iPhone, iPad and iPod touch mobile devices and all Android devices at crackerjackapp.com.
Earlier this month, Frito-Lay launched Cracker Jack'D snacks, made with "intense flavors" and targeted at millennial male consumers.
The original blend of caramel-coated popcorn and peanuts was introduced in 1893 by F.W. Rueckheim at the World's Columbian Exposition, Chicago's first world's fair.