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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 6/18/2010

Bally Names Suzo-Happ Distributor For VLTs In IL

Nick Montano
Bally Technology, Gavin Isaacs, Suzo-Happ, Happ Controls, Illinois video gaming, video lottery, VLT, video poker, coin machine business

LAS VEGAS -- Bally Technologies has appointed Suzo-Happ Group North America as its exclusive distributor for the new Illinois video lottery market. Under the pact, Suzo-Happ will promote, sell, service and maintain Bally's gaming devices for the state's video lottery program, which was authorized in mid-2009.

The much-discussed Illinois program will allow a limited number of video lottery terminals, which must be sold through a distributor, to be placed in licensed bars, taverns, restaurants, truckstops and some other locations that sell alcohol for on-premise consumption. More than 21,000 Illinois restaurants and bars serve liquor.

"Partnering with Suzo-Happ as our exclusive distributor in Illinois makes good business sense," said Bally Technologies chief operating officer Gavin Isaacs. He cited the distributor's leadership position as a supplier to the amusement and gaming industries, its strong team and its well-established relationships with Illinois operators who run other kinds of equipment in bars and taverns, truckstops and restaurants.

Founded in 1986, Suzo-Happ manufactures and distributes more than 12,000 items to the amusements, gaming and industrial markets in North America. It is in the process of relocating from its original headquarters in Elk Grove Village, IL, to a new, larger facility in nearby Mt. Prospect. See that story here.

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