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Issue Date: Vol. 49, No.11, November 2009, Posted On: 10/27/2009


Flavia Unveils Medium-Volume Brewer, 5 More Sustainable Drinks; Partners With TerraCycle For Waste 'Fresh Pack' Upcycling Program


Tim Sanford
Editor@vendingtimes.net
Flavia, Mars Drinks North America, Mars, Mars Drinks, office coffee service, OCS, coffee service, coffee brewer, single-cup coffee brewers, hot beverage system, foodservice, vending, vending machine, vending business, commercial coffee systems, Creation 200, cappuccino, latte, espresso, Rainforest Alliance certification, workplace refreshments, office refreshments, hot drinks, TerraCycle Inc., Nick Braden, Daniel Vennard

WEST CHESTER, PA -- Mars Drinks North America is introducing a number of enhancements to its Flavia workplace single-cup hot beverage system. These include the Creation 200, a brewer for medium-sized offices, and five more hot beverage selections that feature the Rainforest Certified Alliance seal.

The Creation 200 is designed specifically for locations with 15 to 49 people. It can prepare the full range of single-serve "Fresh Pack" Flavia coffees, teas and "indulgence drinks" including cappuccino, latte and espresso, and features a cutting-edge design.

"With the current economy, we are seeing a resurgence of midsize businesses, and we decided to create something that would meet their unique needs," said Mars Drinks North America general manager Nick Braden. "The new Creation 200 gives midsize businesses the opportunity to offer a big-business perk."

Also new is an upgraded version of the Creation 400, the Flavia large-office brewer that made its debut in spring 2007. It was designed to serve workplaces with populations of 50 or more, and its small footprint allows it to be installed almost anywhere. The 2009 version offers greater energy efficiency and an eye-catching new style.

The reduced environmental impact has been attained by adoption of a two-tank system that delivers water at the ideal brewing temperature while heating just enough to prepare a few drinks. Thus, hot water always is available for the next brew cycle, but energy is not expended in keeping a large volume hot. An energy-saving mode also is available that, when activated, causes the machine to consume less than a third of the power used by a traditional 12w nightlight. And light-emitting diodes take the place of the filament lamps used in the original version. Taken together, the redesigned Creation 400 is said to be 62% more efficient than the older model.

Joining the extensive Flavia product line are English Breakfast and Earl Grey teas, said to be the first single-serve teas in North America to carry Rainforest Alliance certification. Also bearing that certification are French Vanilla, Hazelnut and French Roast coffees. These five selections join Breakfast Blend, House Blend and Kona Blend in the Rainforest Alliance line, which was launched last fall. In total, the Flavia system now deploys 32 hot beverage choices.

"Sustainability is important, not only to our organization, but also to our customers," said Daniel Vennard, Mars Drinks' corporate sustainability director. "We are dedicated to satisfying our customers by offering great-tasting, fresh and high-quality beverages made from sustainable sources." In addition to its liaison with Rainforest Alliance, Flavia has its own "Brighter Tomorrow at Origin" program that helps Kenyan farmers improve the quality of their coffee and thus obtain higher prices for it.

Also new is a collection bin for spent Flavia Fresh Packs, developed in conjunction with TerraCycle Inc. (Trenton, NJ), a fast-growing eco-friendly manufacturer that produces affordable products from non-recyclable waste materials. Some 50 of these upcycled products now are sold through such major chains as Walmart, Target, The Home Depot, OfficeMax, Petco and Whole Foods Market.

Backing up the Flavia line is a line of accessories including several options for organizing and displaying Fresh Packs on breakroom counters. The latest of these is a stackable six-column module with easy-access drawers that can be partitioned further by use of internal dividers.

Flavia was the first to introduce the "brew-by-pack" system more than a quarter of a century ago. West Chester, PA-based Mars Drinks can be reached at (610) 719-2373.


Topic: Coffee Service News

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