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Issue Date: Vol. 52, No. 5, May 2012, Posted On: 5/8/2012

Canada's Largest Coffee Chain Launches Tassimo T Discs

Emily Jed
Second Cup, largest Canadian specialty coffee retailer, Kraft Canada T Discs, Tassimo brewer, single-cup coffee, office coffee service, OCS supplies, vending business

TORONTO  -- Second Cup, the largest Canadian specialty coffee retailer, has partnered with Kraft Canada to produce, market and sell its coffees and lattes across Canada in T Discs for use in Kraft's Tassimo on-demand beverage system. The partnership marks Second Cup's official entry into the single-cup coffee market.

T Discs for Second Cup's Paradiso and Paradiso Dark blends, as well as an Espresso Forte latte option, will be available in the fall. All varieties of Second Cup single-serve coffee will be Rainforest Alliance Certified. Tassimo's barcode technology reads the barcode on each T Disc and then delivers the precise water temperature, water quantity and brew time for each beverage.

The Second Cup T Discs will be sold at its cafés, online at Tassimo.ca and Secondcup.com, and in grocery and retail outlets across the country. Tassimo by Bosch home brewers will be sold at Second Cup cafés. The brewers are manufactured and sold through a partnership between Kraft, which owns the Tassimo brand, and BSH Home Appliances.

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