QUICK LINKS: Vending Videos  |  Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:      

Bookmark this site




Issue Date: Vol. 52, No. 9, September 2012, Posted On: 9/5/2012


Diet Coke Gets Fall Makeover


Emily Jed
Emily@vendingtimes.net
TAGS: vending, vending machine, Coca-Cola Co., Diet Coke, Diet Coke can redesign, beverage marketing, soft drink icon, Stay Extraordinary ad campaign

Diet Coke

ATLANTA -- The Coca-Cola Co. is reintroducing a bold, cropped Diet Coke logo for its aluminum can, along with a new ad campaign for the iconic soft drink.

The sleek and modern packaging design features a section of the Diet Coke emblem, cropped to feature the "d" and the "k," set against the brand's signature silver backdrop.

The can graphics debuted last fall as a seasonal look and were brought back following positive consumer feedback. The new look began appearing in on store shelves and in vending machines on Sept. 1.

The new look will also make a splash in the latest evolution of Diet Coke's iconic "Stay Extraordinary" digital, print and out-of-home ad campaign.


Topic: Vending Features

Articles:
  • NAMA Takes Wraps Off New Events Scheduled For April's Vending Show
  • UK Buying Group Names Crane Merchandising Systems Supplier Of The Year
  • Study: Installed Base Of Connected Vending Machines Climbs 18% In 2014
  • 16 Things You Didn't Know About Vending Machines In Japan And Around The World
  • Legendary Coke Exec Donald R. Keough Dies At 88; Led 'New Coke' Disaster Of 1985

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570