GREENWICH, CT -- DeMet's Candy Co. has sold its TrueNorth brand to B&G Foods Inc. Terms were not disclosed.
DeMet's acquired TrueNorth, a nationally distributed premium snack nut brand, from PepsiCo's Frito-Lay North America in 2010. Under its ownership, DeMet's introduced TrueNorth flavor varieties.
DeMet's vice-chairman Peter Wilson said the divestiture of the TrueNorth brand allows the company to focus on its core confectionary products including Turtles chocolate-caramel nut clusters, Flipz chocolate covered pretzels and Treasures filled chocolates.
Formed in 2007 and majority owned by investment group Brynwood Partners, DeMet's is headquartered in Stamford, CT, and owns manufacturing facilities in Big Flats, NY, and Mohnton, PA.