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Issue Date: Vol. 49, No.8, August 2009, Posted On: 8/11/2009

ICE Unveils Photo Finish Racing And Go Ballistic

by Staff Reporter
Innovative Concepts in Entertainment, ICE, Photo Finish Racing, Go Ballistic, coin-op, coin-op news, arcade, arcade games, family entertainment, family entertainment center, amusement, amusements, coin-op amusements, jukebox, pinball, videogame, away-from-home entertainment, Dan Coppola

CLARENCE, NY -- New from Innovative Concepts in Entertainment are two arcade games played with balls. Photo Finish Racing and Go Ballistic, both ticket redemption devices, were previewed at the American Amusement Machine Association's Distributor Gala in late July.

Photo Finish Racing challenges players to roll balls down enclosed lanes and into holes at the opposite end, which make their horse sprint, gallop or trot toward the finishing post. The player with the best aim wins the race.


PHOTO: Above, Photo Finish Racing in three-unit configurations measures 68'' W. Stools are optional. Below are screenshots from Go Ballistic mini games.

The game has several features to replicate the thrill of horse racing, and brings that excitement to arcade locations. The audio includes the traditional "call to post" bugle summons and the voice of a commentator. It is also equipped with a 47" LCD, which adds a wide and realistic view of the race. The combined media effects let players listen to race commentary and the sound of hooves pounding on the turf while watching their chargers gallop past the furlong markers.

"As your horse enters the starting stalls, you feel as though you are at the races," said ICE's Dan Coppola. "Players will enjoy the background sounds and atmosphere of the races while they wait for the starting bell."

Go Ballistic is geared toward young players and challenges them to toss soft balls at an interactive screen. There are five "mini" games from which to choose, each featuring attention-grabbing themes and a different mission that involves hitting onscreen targets.Though tosses are indefinite, a time limit encourages the development of speed and accuracy to generate more points and ticket winnings. Additionally, the mini games are not level-progressive, so players are free to select the games and levels at which they desire to compete.

"Game trends in coin-op are shifting towards interactive movement-based or sports-themed games that combine videogame technology with fitness," Coppola explained. He added that initial collection reports on Go Ballistic were very strong.

Go Ballistic is equipped with a 47" touch-sensitive monitor that displays animated graphics. The game's dynamic surround sound system and physical dimensions (87'' H. x 47'' W. x 78'' D.) lend themselves to family and group play.

Call (716) 759-0370. Or visit ICE online.

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