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Articles
Vol. 47, No. 6, June 2007

Vending Features
Car Giveaway Creates Excitement At 53rd Atlantic Coast Exposition
Emily Jed
MYRTLE BEACH, SC (June 2007) — The Myrtle Beach Convention Center once again was the site for the annual Atlantic Coast Exposition. Sunny skies greeted the 53rd presentation of the tri-state show, creating ideal conditions for vending and OCS professionals to enjoy the camaraderie of a variety of organized outdoor recreational activities.

D/FW, QualiData Team Up For Vending Patron Study
Tim Sanford
GOSHEN, NY (June 2007) — Vending industry veteran Paul Schlossberg, D/FW Consulting, is partnering with QualiData Research (New York City) in a study of the behavior of shoppers at vending machines. Titled “EthnoVend,” the project’s methodology is the “retail ethnography” developed by QualiData founder and managing director Hy Mariampolski, Ph.D.

Hip-Hop Celebrity Invests In Kosher Vending Venture
Emily Jed
NEW YORK CITY (June 2007) — Kosher Vending Industries LLC reports a substantial investment in its new venture by Ruby Azrak, a former Phat Farm executive and partner to hip hop mogul Russell Simmons. Azrak currently is the producer of House of Deréon, superstar Beyoncé’s family brand.

Mobile Caterers Assn. Strengthens Vending Ties At NAMA Spring Expo
Emily Jed
LAS VEGAS (June 2007) — The newly reorganized Convenience Caterers and Food Manufacturers Association partnered with the National Automatic Merchandising Association, holding its annual Spring Conference in conjunction with NAMA’s Spring Expo here in April. CCFMA had a booth on the NAMA trade show floor and incorporated NAMA’s educational sessions into its conference agenda.

NAMA And Georgia State Plan Leadership Program In Sept.
Tim Sanford
ATLANTA (June 2007) — The National Automatic Merchandising Association is teaming up with the Cecil B. Day School of Hospitality at Georgia State University’s J. Mack Robinson College of Business to present a five-day Emerging Leaders Development Program this fall. It’s scheduled for September 16 through 20 (Sunday-Thursday) at the Georgia Tech Global Learning Center in midtown Atlanta, and is being sponsored by The Coca-Cola Co. and the NAMA Foundation.

Star Food Enhances Meal Vending Options
Emily Jed
FORT LAUDERDALE, FL (June 2007) — VE South’s new Star Food division has developed a USDA-compliant reimbursable meal vending program that provides a point-of-sale interface compatible with the practices of most school systems.

Wolfgang Puck Pod Brewer Approaches Full Production
EDMONDS, WA (June 2007) — The Wolfgang Puck single-cup OCS beverage system has passed its field trials with flying colors and is slated to go into full production by mid-June, according to the company’s Don Stoulil. The system, which will provide an extensive line of Wolfgang Puck gourmet hot beverages and the novel CafeXpress brewer manufactured by Newco Enterprises (St. Charles, MO), was unveiled in the second half of last year (see VT, October 2006).

Music and Games Features
CoinUp Tourney System Takes BBHP Live In Fall
N. Montano
CHICAGO (June 2007) — Raw Thrills/PlayMechanix reported that its online video tournament system for Big Buck Hunter Pro is expected to go live in this fall. A demonstration of the new system, called CoinUp Technology, was given to operators and distributors in a Las Vegas hotel suite during Amusement Showcase International.

IT Introduces Target Toss Pro Videogame Line
Nick Montano
ARLINGTON HEIGHTS, IL (June 2007) — Incredible Technologies is introducing a videogame series focusing on games that involve the tossing of objects. Target Toss Pro: Bags, the first title in the new Target Toss Pro series, is based on the beanbag toss, a popular game played around the country at picnics, tailgate parties and bars.

Regional Golden Tee LIVE Contests Kick Off
ARLINGTON HEIGHTS, IL (June 2007) — Incredible Technologies on June 1 launched the 2007 Golden Tee LIVE Regional Championships. Free to operators, participation in the largest Golden Tee tournament to date is available nationwide through three regional events (Southeast, Midwest and West). For the first time, operators and locations can also win money if they sponsor winning players.

Spider-Man Extends Stern’s Movie-Based Pinball Lineup
N. Montano
MELROSE PARK, IL (June 2007) — Stern Pinball Inc. released its new Spider-Man flipper game in May as the film “Spider-Man 3” smashed box-office records, bringing in $148 million in its first three days.

Bulk Vending
$1 Vends Gain Acceptance Among Patrons; Changeover Costs Deter Operator Progress
Hank Schlesinger
U.S.A. (June 2007) — It is no secret the bulk vending industry is in a state of what is politely described as “transition.” Even as high-value, top-selling capsuled products become more difficult for suppliers and manufacturers to offer at traditional price points, operators are finding themselves squeezed by rising overhead costs. Even those in the industry who are not aggressively pursuing high price points and new equipment types agree that change is inevitable, eventually. It’s just a matter of timing.

Global Trends Inspire Vend Product Designs Of Europe’s Cool Things
Hank Schlesinger
LAS VEGAS (June 2007) — For those who may still harbor lingering illusions or doubts that bulk vending isn’t an international business, meet Jessica Gasperoni. A new exhibitor at the National Bulk Vendors Assocation trade show, Gasperoni and her line of premium licensed products garnered the attention of both American and international operators. Even as American suppliers and manufacturers continue to expand into Europe with merchandise and machines, Gasperoni is heading in the opposite direction by bringing her European style of vendible products and equipment to the U.S. through her company, Cool Things, a division of International Games Trade.

Vendomatic, Flatline Settle Hershey Trademark Lawsuit
Hank Schlesinger
FREDERICK, MD (June 2007) — A lawsuit brought by The Hershey Co. against Vendomatic has been settled for an undisclosed amount. Believed to be the first of its kind in the bulk vending industry, the suit centered on copyright infringement regarding parody stickers that depicted the candymaker’s York Peppermint Patties as Dork Peppermint Patties. Unique to the case was the fact that the candymaker sued the operating company as well as manufacturer of the sticker.

Editorial: Vending
EDITORIAL: Enhancing The User Experience: Fun Follows Function
Tim Sanford
A press release recently went past us, concerning a new vending machine design from somewhere in Western Europe. It delivers a snack at about waist height, so the patron does not have to bend over to retrieve it...By TIM SANFORD

Upfront with the Publisher
UPFRONT: “We have to sell what consumers want to buy. The consumer is king.” –James Terry
Alicia Lavay
Looking back at the recent National Automatic Merchandising Association (NAMA) Spring Expo in Las Vegas and the Atlantic Coast Exhibition (ACE) in Myrtle Beach, SC, I’m encouraged by the number of new exhibitors and the surge of positive energy I felt at both trade shows. I hope the energy is contagious, and will adjust the attitudes of the prophets of doom who always pipe up during periods of rapid change...By ALICIA LAVAY-KERTES

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