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London DNA Conference: Digital Out-of-Home Entertainment Event Gets Off To Great Start

Source: KWP Ltd. | Released July 19, 2011
DNA Conference

London, 19 July 2011 -- DNA Conference organizers celebrate the successful first gathering of delegates and speakers to the one-day conference for the Digital Out-of-Home Interactive Entertainment (DOE) sector. The conference defined the scope of the international market and what is needed in the entertainment sector for growth.

The DNA event presented a powerful lineup of influential executives from the DOE sector, and attracted delegates that represented the consumer and trade media and associations that want to understand the fundamental opportunity for profitable success that this emerging market represents.

The UK Trade & Investment (UKTI) hosted the one-day event in the centre of London -- supporting the DNA initiative from their position of directing the Entertainment Economy initiative. Randy White, CEO of White Hutchinson Leisure & Learning Group, came to the conference to present his first-ever UK keynote. He set the high standard for the day, which included presentations from international executives from companies such as Canada's Triotech Amusement, Belgium's Alterface S.A., Ireland's Trans-Force International and Israeli's EyeClick. Animalive UK Limited and Instyle Fitness gave other thought-provoking and informative presentations. The DNA Conference was able to gather support from leading corporations at this first event with Cisco Systems Limited and SEGA Amusements Europe taking the time to present and offer their support. BMI Worldwide (Ft. Lauderdale, FL) made the trip to support the new conference.

DNA Kevin Williams

Those attending and supporting this first conference spoke of the impressive achievement considering that the event had only been commissioned four months ago. Kevin Williams of KWP Limited was the visionary behind the conference and has championed the defining of the Digital Out-of-Home Interactive Entertainment (DOE) sector. Moderating all the sessions and presenting, he stated at the evening VIP reception after the conference, "I greatly appreciate all the support and sponsorship we received and the unanimous congratulations vindicating the vision. In launching the DNA operation it was great to gather so many people that 'get it' and wanted to be a part of the gathering."

Williams added: "With DNA London under our belts we need to keep the momentum going and we can now reveal that a new association will be formed to support developers and operators of DOE technology. Along with the association, interest has been such from those unable to attend this first event that they have demanded a DNA Conference be held later this year in the U.S. More details will be released on all these plans."

Questions regarding the event, the new association and developments, contact kwp@thestingerreport.com.

Conference and association details are also available at http://www.thestingerreport.com/dna.html.

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