NEW YORK CITY (May 22, 2008) — TouchTunes Corp. reported that its Rock the Vote survey gathered more than 72,000 responses, with 41% of participants saying that jobs and the economy are their leading issues in this year’s presidential race. The survey ran on TouchTunes jukeboxes in bars nationwide between April 28 and May 11.
The interactive survey asked bar patrons about the presidential candidates and current social issues, and offered them the opportunity to enter their email address to receive voter registration forms. Nearly 10,000 people requested voter registration information during the campaign, TouchTunes reported.
Rock the Vote is a nonpartisan, nonprofit organization that seeks to engage and build political power among young people. It uses music, popular culture and new technology to incite voter registration. It claims to reach 45 million young Americans.
The TouchTunes survey asked jukebox patrons which candidate they would most like to have a beer with, and 29% said Barak Obama; Hillary Clinton (22%) and John McCain (20%) followed. Midwesterners voted Obama as their guy to toast with (31.2%), while Clinton was most likely to find a drinking buddy in the Southwest (24%). McCain was the top choice for sharing a cold one in the Southeast (23%).
Twenty-one percent of respondents said the war in Iraq was the most important issue, while 15% identified healthcare. Global warming and the cost of education trailed, garnering responses of 12% and 11%, respectively. While men and women both cited jobs and the economy as their top concern, they were not in agreement on other issues. The top issues for men were jobs and the economy (46.4%), the war in Iraq (22.7%) and healthcare (10.7%). For women, the top issues were jobs and the economy (34.4%), healthcare (19.7%) and the war in Iraq (18.8%).
“We are thrilled with the enthusiasm and participation of individuals across the country who not only took part in the survey but also requested additional information, including a voter registration form. The response far exceeded our expectations,” said Heather Smith, executive director of Rock the Vote.
The survey also found that across bars with different musical settings, patrons most want to “rock” with the Democratic Party, which reaped 34% of the votes, followed by the Republican and Independent Parties, which each scored 18% of the votes. When analyzed by the type of music predominately played in bars, Rock bars tended to serve more Democrats (32.6%) than Republicans (19.2%). Democrats also led Republicans in Country bars, 31% to 20.6%. In R&B bars, 51% of jukebox users said the Democratic Party is the party that rocks, with 13.6% choosing the Republicans.
“Rock the Vote has had great success encouraging new voters to participate in the political process. We were confident that our combination of marketing capabilities and network reach would help Rock the Vote drive awareness and action,” said Ron Greenberg, TouchTunes CMO and senior vice-president of digital media.
TouchTunes said it plans to conduct a second Rock the Vote survey later in the year.
TouchTunes Corp. is the largest out-of-home interactive entertainment network, serving more than 30,000 bars, restaurants, retailers and other businesses in North America. It introduced the first digital, downloading, pay-per-play commercial jukebox in 1998. Today, the jukebox network plays about 1.5 million songs daily from a digital music library covering more than two million licensed tracks. The company maintains offices in New York City, Montreal and Lake Zurich, IL.