Issue Date: Vol. 54, No. 1, January 2014, Posted On: 12/31/2013

Suzanne Russell Exits Retirement To Enter Micromarket Field At Revive

Emily Jed
TAGS: Suzanne Russell, micro market, vending machine sales, Crane Merchandising Systems, Revive Self Service Café, Joe Loparco

micro market SAN DIEGO -- Suzanne Russell, a former sales pro at Crane Merchandising Systems, is coming out of retirement to work with Revive Self Service Café. Russell will divide her time between California and North Carolina, working with operators in the West and Southeast.

"Suzanne brings 30 years of industry knowledge and established customer relationships to Revive, so she is obviously a great addition to our team," observed Revive vice-president of sales and marketing Joe Loparco.

At Crane, one of the world's largest vending machine manufacturers, Russell was an account sales manager for California, Nevada and Oregon. She has helped operators grow their businesses, from startups to the largest independents in the region, as well as the Business Enterprise Program for Blind Operators and other state agencies.

"This industry really gets into your blood," Russell said. "The passion for it never left me, even as I settled into retirement, so to be able to work with Revive in the fast-growing micromarket channel has really got me pumped up and ready to get back in the game."

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